Product Design
Carta Founder Studio
Carta's Founder Studio offers an all-in-one platform to help early-stage founders navigate critical milestones in their startup journey. Whether it's preparing for fundraising, determining equity splits, or gaining insights from a wealth of expert resources, Founder Studio is designed to increase the odds of success—all for free.
Carta's Founder Studio offers an all-in-one platform to help early-stage founders navigate critical milestones in their startup journey. Whether it's preparing for fundraising, determining equity splits, or gaining insights from a wealth of expert resources, Founder Studio is designed to increase the odds of success—all for free.
Process
Founders often face steep challenges in the early stages, from structuring their cap table to preparing for their first round of funding. Without the right tools and guidance, making the right decisions can be daunting. Carta sought to build a solution that not only provides best practices and resources but also creates an intuitive, user-friendly experience that enables founders to confidently take their ventures to the next level.
As an early case study, Founder Li worked with Carta to design and optimize the Founder Studio platform to ensure founders could easily access crucial tools and resources.
As an all in one founder’s platform, it offers:
Fundraising Prep: Founders can develop a fundraising plan, monitor ongoing valuations, and track their progress toward successful rounds. Equity Splitting Tool: One of the most challenging early decisions is determining how to divide equity among co-founders. Founder Studio simplifies this process by providing recommendations based on founders' unique inputs. Comprehensive Learning Resources: Hundreds of articles and insights on incorporating a business, managing compensation, and navigating the fundraising process are available in an extensive resource library.
We focused on designing a seamless user experience to ensure founders could intuitively navigate the platform's features.
We began by designing the unique equity split tool, which helps founders navigate one of the most difficult early-stage decisions. From there, we expanded the platform by incorporating additional tools from Carta’s main suite, ensuring founders have access to a full range of resources right from the start. Eventually, we integrated dozens of valuable articles and resources that guide founders through critical early-stage challenges. The ultimate goal was to engage founders much earlier in their journey, equipping them with the knowledge and tools they need even before they start thinking about equity management.
Carta's Founder Studio has empowered countless early-stage founders to overcome typical startup hurdles. By offering free access to vital tools and guidance, founders can make more informed decisions, successfully raise funds, and confidently grow their ventures. The intuitive platform has made it easier for founders to navigate the startup ecosystem, positioning them for long-term success.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Carta's Founder Studio offers an all-in-one platform to help early-stage founders navigate critical milestones in their startup journey. Whether it's preparing for fundraising, determining equity splits, or gaining insights from a wealth of expert resources, Founder Studio is designed to increase the odds of success—all for free.
Process
Founders often face steep challenges in the early stages, from structuring their cap table to preparing for their first round of funding. Without the right tools and guidance, making the right decisions can be daunting. Carta sought to build a solution that not only provides best practices and resources but also creates an intuitive, user-friendly experience that enables founders to confidently take their ventures to the next level.
As an early case study, Founder Li worked with Carta to design and optimize the Founder Studio platform to ensure founders could easily access crucial tools and resources.
As an all in one founder’s platform, it offers:
Fundraising Prep: Founders can develop a fundraising plan, monitor ongoing valuations, and track their progress toward successful rounds. Equity Splitting Tool: One of the most challenging early decisions is determining how to divide equity among co-founders. Founder Studio simplifies this process by providing recommendations based on founders' unique inputs. Comprehensive Learning Resources: Hundreds of articles and insights on incorporating a business, managing compensation, and navigating the fundraising process are available in an extensive resource library.
We focused on designing a seamless user experience to ensure founders could intuitively navigate the platform's features.
We began by designing the unique equity split tool, which helps founders navigate one of the most difficult early-stage decisions. From there, we expanded the platform by incorporating additional tools from Carta’s main suite, ensuring founders have access to a full range of resources right from the start. Eventually, we integrated dozens of valuable articles and resources that guide founders through critical early-stage challenges. The ultimate goal was to engage founders much earlier in their journey, equipping them with the knowledge and tools they need even before they start thinking about equity management.
Carta's Founder Studio has empowered countless early-stage founders to overcome typical startup hurdles. By offering free access to vital tools and guidance, founders can make more informed decisions, successfully raise funds, and confidently grow their ventures. The intuitive platform has made it easier for founders to navigate the startup ecosystem, positioning them for long-term success.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Carta's Founder Studio offers an all-in-one platform to help early-stage founders navigate critical milestones in their startup journey. Whether it's preparing for fundraising, determining equity splits, or gaining insights from a wealth of expert resources, Founder Studio is designed to increase the odds of success—all for free.
Process
Founders often face steep challenges in the early stages, from structuring their cap table to preparing for their first round of funding. Without the right tools and guidance, making the right decisions can be daunting. Carta sought to build a solution that not only provides best practices and resources but also creates an intuitive, user-friendly experience that enables founders to confidently take their ventures to the next level.
As an early case study, Founder Li worked with Carta to design and optimize the Founder Studio platform to ensure founders could easily access crucial tools and resources.
As an all in one founder’s platform, it offers:
Fundraising Prep: Founders can develop a fundraising plan, monitor ongoing valuations, and track their progress toward successful rounds. Equity Splitting Tool: One of the most challenging early decisions is determining how to divide equity among co-founders. Founder Studio simplifies this process by providing recommendations based on founders' unique inputs. Comprehensive Learning Resources: Hundreds of articles and insights on incorporating a business, managing compensation, and navigating the fundraising process are available in an extensive resource library.
We focused on designing a seamless user experience to ensure founders could intuitively navigate the platform's features.
We began by designing the unique equity split tool, which helps founders navigate one of the most difficult early-stage decisions. From there, we expanded the platform by incorporating additional tools from Carta’s main suite, ensuring founders have access to a full range of resources right from the start. Eventually, we integrated dozens of valuable articles and resources that guide founders through critical early-stage challenges. The ultimate goal was to engage founders much earlier in their journey, equipping them with the knowledge and tools they need even before they start thinking about equity management.
Carta's Founder Studio has empowered countless early-stage founders to overcome typical startup hurdles. By offering free access to vital tools and guidance, founders can make more informed decisions, successfully raise funds, and confidently grow their ventures. The intuitive platform has made it easier for founders to navigate the startup ecosystem, positioning them for long-term success.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!