Huma Finance

Huma Finance is a forward-thinking startup that leverages receivables and decentralized risk underwriting to enable real-world use cases. The two CEOs behind Huma Finance shared a strong working relationship with us, which led to their decision to entrust our team with building their brand. The core concept of the Huma brand centers around empowering humanity to build a better world and community. At our design agency, we took this vision and transformed it into a brand identity that captured the essence of their mission. By collaborating closely with the Huma team, we developed a unique visual language that embodied their brand's core values, resulting in a cohesive brand image that resonates with their target audience. Our goal was to help Huma Finance stand out in the competitive fintech market, and we are proud to have played a role in creating a brand that represents their vision and values.

Discovery

To bring Huma's vision to life, we delved deep into the brand's ethos, starting with exploring various logotypes. After careful consideration, we worked closely with the client to create a logo that merged the letterform 'H' with the concept of connection. We explored various shapes, ultimately deciding on a round shape that embodied the brand's values of inclusivity and community. The final logo design was a perfect representation of the Huma brand and its mission to empower humanity. The round shape symbolized the brand's core values of unity, while the 'H' letterform incorporated the brand's name seamlessly into the logo. Our team's collaborative approach to design allowed us to create a logo that resonates with the client's vision and target audience, resulting in a brand identity that stands out in the competitive fintech market.

Logo design

Our design process began with extensive research to understand the client's vision and preferences. With humanity, connectivity, and community as key concepts, we created multiple logo options that embodied these values. After careful consideration, the client narrowed down their preferred options to 1, 4, and 11. We continued iterating and refining these options until Option BA emerged as the clear favorite. The dynamic icon and versatile design made it a perfect fit for the brand's identity, but the font weight required some adjustment. We took the client's feedback into account and refined the font by making it less bold. The result was a futuristic and inclusive logo that perfectly captured Huma Finance's mission and values. Through our commitment to perfecting every detail, we created a brand identity that stands out in the competitive fintech market, positioning Huma Finance as a forward-thinking and innovative company.

Landing page design

Once the logo design was finalized, we shifted our focus to creating a landing page for Huma's website. Our goal was to bring the brand's vibrant and futuristic vision to life through bold and eye-catching design elements. We incorporated bright pink and orange radial gradients to create a dynamic visual effect that captured the brand's energy and passion. Circular elements were also introduced, giving the design a cohesive look and feel that mirrored the brand's round logo shape. Through the thoughtful use of color and shape, we were able to create a landing page that reflected the essence of Huma's brand and its mission to empower humanity. Our team's collaborative approach to design allowed us to create a landing page that is both visually striking and user-friendly, resulting in a website that drives engagement and builds trust with Huma's target audience.

Web App Design

One of Huma's core features is its ability to enable users to earn and borrow credit. We collaborated closely with the Huma team to design a user-friendly web app that would allow users to easily navigate the credit earning and borrowing process. Our team's expertise in UX design allowed us to create an intuitive and seamless experience that guides users through the process step by step, making it easy for them to take control of their finances. Through thoughtful design and development, we were able to deliver a web app that reflects Huma's brand identity and provides a positive user experience. Our partnership with Huma was built on trust, communication, and a shared commitment to delivering a product that meets their needs and exceeds their expectations.

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NFT Launching Materials

To elevate Huma's brand identity even further, our illustrators designed a series of specialized NFTs for the community as part of Huma's initial launch. The NFTs were created as a way to engage and reward early community members, and to establish a sense of belonging and ownership within the community. Our team ensured that the designs were aligned with Huma's brand identity, while also pushing creative boundaries and delivering a unique and memorable experience for the community. The NFTs were made available for community members to claim and share on Discord, fostering a sense of connection and belonging within the community. By incorporating NFTs into Huma's launch strategy, we were able to create a more engaging and interactive experience for the brand's target audience, ultimately building a stronger connection between the brand and its community.

After a collaborative process of exploration and iteration, we are proud to have designed a cutting-edge brand for Huma, a groundbreaking Web3 company. Our team's dedication to crafting a brand identity that reflects Huma's vision, values, and mission was instrumental in creating a distinct and memorable brand that stands out in the crowded DeFi landscape. We are excited to see how Huma's innovative approach to decentralized finance will empower and bring DeFi to a wider audience, making it accessible to 99% of humanity. By partnering with Huma and sharing their vision, we were able to create a brand that not only reflects their values but also inspires and engages their community. We are grateful for the opportunity to work with such a visionary company and to be a part of their journey towards a more inclusive and equitable financial future.