Rise in
Process
Rise in is a pioneering company that aims to bridge the gap between traditional professionals and the world of web3 technology. They believe in making blockchain education accessible to all and provide online courses and bootcamps that cater to individuals at various levels of expertise. Starting from the fundamentals of blockchain technology, Rise in's comprehensive curriculum guides learners towards advanced topics such as building decentralized applications (Dapps). By offering a supportive community where learners can collaborate and complete projects together, Rise in ensures that individuals gain practical experience and develop the skills needed to thrive in the web3 space.
Upon graduation from Rise in's programs, learners gain access to the prestigious Builder Community. This exclusive community provides job opportunities, grants, and venture building support, enabling individuals to further their careers in web3. Rise in recognizes that the strength of their builder community lies in the diversity of its members, who bring different perspectives and skills to the table. By cultivating a vibrant and inclusive community, Rise in creates an environment where innovation and collaboration flourish.
A vision for a better future
When Rise in approached our design agency, they shared their ambitious vision of expanding their reach and becoming a global leader in web3 education. Our primary goal was to help them create a recognizable brand that effectively communicated their values and mission. We embarked on an extensive research process to gain insights into Rise in's preferences, including their color choices and desired brand identity.
Our research process began by understanding Rise in's color preferences. They quickly identified bright purple and neon green, which we incorporated into the logo creation process. Using mood boards, we explored various logo directions, including symbols like birds, books, and arrows.
The Rise in team gravitated towards abstract shapes symbolizing community and loved the rising bird concept. We further iterated on abstract shapes, emphasizing togetherness and a sense of pioneering in the Web 3 field. The addition of a star inside the logo represented a "north star" or a brighter future. We also explored flying birds, representing growth and progress.
After narrowing down the options, we experimented with different combinations of shapes and integrated the abstract logo with the bird symbol to showcase community and unity. We also created a simplified version of the logo to demonstrate its effectiveness in small formats, such as website navigation.
As we refined the logo, we explored color combinations and font options, ultimately finalizing a design that encapsulated Rise in's vision of a supportive community moving towards a brighter future.
Website Design Process
With the logo as the foundation, we embarked on designing the website, ensuring that it reflected Rise in's brand identity and provided an intuitive user experience. We presented different variations of the main landing page, showcasing different styles, and based on Rise in's input, we developed the remaining pages to align with the brand's visual language.
Fun visual assets to support brand vision
A key aspect of our design process was the exploration of visual elements that would enhance Rise in's brand presence. We developed a package of visual elements, including geometric shapes and vibrant colors, that aligned with Rise in's vision of a fun, fresh, and energetic brand. These visual elements were designed to be versatile, allowing Rise in to use them across various platforms while maintaining a consistent brand identity.
Results
As a result of our month-long collaboration with Rise in, we successfully created a brand that captured the essence of their mission and values. The brand's vibrant and geometric style, coupled with the expressive color palette, positioned Rise in as a dynamic and innovative player in the web3 education space. With a strong brand foundation in place, Rise in is now poised to make a significant impact on a global scale, empowering individuals worldwide to engage with web3 technology and contribute to a brighter future.