Branding
Web Design

Soul Wallet

Imagining for an user-friendly wallet brand with true decentralization, robust security and social recovery as the ultimate Ethereum experience.

Process

Coming soon...Soul Wallet is revolutionizing the Ethereum Wallet experience with cutting-edge features, unrivaled security, and impressive gas savings. Our next-gen wallet represents a vital leap forward in the Web 3 industry, providing you with a smarter and more secure way to manage your digital assets. We've crafted a visually stunning brand, complete with a memorable logo, captivating social media banners, enticing graphics, and an engaging website.

Background

Soul Wallet seeks a brand and website design that is conspicuous, easy-to-remember, secure, and representative of the crypto world. Moreover, Soulwallet's owner has a strong affinity for the red pill and blue pill concept, which represents a choice between embracing potentially unsettling or life-changing truths (red pill) and remaining in contented ordinary reality (blue pill). This idea has deeply shaped Soulwallet’s strong brand identity and provided valuable inspiration for the forthcoming brand colors and logo design.

When exploring the vision using moodboards, we primarily experimented with red and blue color combinations to explore different brand tones and styles. Eventually, Option 4 stood out as the most unique and mysterious, so we chose it. However, when applied, Option 4's colors appeared too dark and lacked vibrancy, making it challenging to stand out in the commercial environment and appeal to consumers. Therefore, we made subtle adjustments to the overall color scheme to create a more appealing and enjoyable experience for consumers.

Logo Design

In the iterative process of logo design, we drew inspiration from insightful interviews to shape our vision. The synthesis of "pill," "door," and an uppercase "S" seamlessly converged in the final design, exuding a harmonious fusion of security and uniqueness. As we reached the decisive stage, the initial pill design garnered the highest praise and favor, solidifying its position as the chosen emblem. With meticulous attention to detail, we refined and standardized the selected logo, ensuring its optimal representation and aligning it perfectly with our vision and values.

Logo design options
Final Logo
Logo on various background

In addition, to better embody the courageous spirit of Soul Wallet embracing an uncertain future, we actively incorporated various materials and illustration designs that exude a sense of futurism, mystery, and philosophy. These designs highlight the brand's uniqueness and emphasize Soul Wallet's courage and determination to explore uncharted territories. Through these design elements, we strive to visually represent the brand's pursuit of the future and its innovative spirit.

Web Design

After completing the entire brand design, we proceeded to design Soulwallet's official website. During discussions with the clients about the website style, we found that the gradients and color proportions from moodboard2 suited the brand's intended image better. Hence, we developed three website design proposals based on moodboard2's concept. After careful consideration, we selected one proposal that cleverly incorporated the gradients and color proportions, effectively highlighting Soulwallet's unique characteristics and courageous spirit in embracing the future. We believe this design will effectively convey the brand's style and mission while providing users with an engaging and enjoyable online experience.

Website mood-boards
Landing page proposals

Results