Puffer
Process
Puffer is a trailblazing liquid staking protocol that uses hardware-based slash protection to safeguard stakes. With a goal to address the over-centralization of Ethereum's validator network, Puffer has launched a permissionless liquid staking derivative (LSD) that is more secure than existing solutions. PRTL, their decentralized governance token, enables the Ethereum community to vote on Puffer's future and benefit from its growth through rewards.
At Puffer Finance, the team is committed to designing a slash-free liquid staking solution that solves Ethereum's over-centralization issue. Their technology has built a secure, scalable, and performant stake pool that achieves this goal. As Puffer's branding partner, we helped enhance their visual presence in the Web3 and digital world. We created a memorable logo and website that captures Puffer's mission and enables them to stand out among the Web3 community.
Our collaborative approach to branding and design allowed us to distill Puffer's vision into a cohesive and impactful visual identity. The logo and website we designed reflect Puffer's commitment to innovation, security, and decentralization. We are proud to have played a part in helping Puffer achieve its mission of creating a more secure and decentralized future for Ethereum's staking ecosystem.
Convince to simplicity
Our client requested a logo featuring a pufferfish, and after exploring both pictorial and abstract options, they preferred a realistic depiction. They also requested a complex design, but we found that more complex options didn't translate well in black-and-white versions. Despite our efforts to showcase the complexity's drawbacks, the client initially insisted on a complicated logo. However, we eventually convinced them to go for a simpler design, which better suited their needs.
Logo Design Process
During the logo design process, we collaborated with our client to explore various mood boards and iterations featuring the pufferfish. While the client initially requested a complex logo, we found that simpler designs conveyed the message more effectively. After presenting various options, the client preferred iterations 4, 7, and 8, which we used as inspiration to create a logo that balanced simplicity and creativity while still highlighting the pufferfish motif. Our goal was to create a memorable and recognizable logo that satisfied the client's vision and represented their brand in a visually appealing way.
After multiple iterations, we achieved a simple yet effective logo that conveys the brand's message and tone. The client opted for a gradient of purple, blue, and purple for the color scheme. As designers, we realized the importance of balancing the client's requests with our own creative insights to produce the best design for both the client and the audience.
Web design
After perfecting the Puffer logo design, we moved on to designing the website's landing page. To create a visually stunning website, we began by exploring different mood boards and ultimately selected the 4th option. Purple and green were chosen as the primary colors to represent the brand's values, and we selected Heebo as the typeface to complement the design. With careful consideration of the layout, typography, and color scheme, we were able to create a visually stunning and user-friendly landing page that perfectly represents the Puffer brand.
To plan the layout of the website, we created lo-fi mockups that helped us decide on the placement of content and elements. Once we had a solid structure, we moved on to creating polished designs that incorporated the chosen colors, typography, and illustrations.
We presented the client with three distinct design options, and after careful consideration, they expressed interest in various elements from each one. We worked to combine these elements into a cohesive and impactful design that is both dynamic and vibrant. The final result exceeded the client's expectations and effectively communicates the brand's message and values.
After numerous iterations, we crafted a stunning and memorable brand, complete with a logo and landing page. We're thrilled to see how Puffer will make a splash in the Web3 industry.
Results
Through constant iterations and collaboration with our client, we were able to create a stunning and memorable design for Puffer's brand, encompassing both the logo and landing page. We're thrilled to see how Puffer's mission to make an impact in the Web3 industry unfolds.
