Verda Ventures
Process
The ReFi Revolution
Verda Ventures, a US-based C-corp, recognized the potential of ReFi - a financial system that enables sustainable business models. With a focus on blockchain-enabled growth capitals, Verda Ventures aimed to lead the way in ReFi projects. As their design agency partner, we created an exciting logo and brand that reflects their trendy and dynamic vision.
Color Research
To ensure that Verda Venture's logo and brand were in line with the latest Web 3 visual trends, we conducted extensive research, analyzing over 100 logo designs to identify color and style trends. As a green-tech company, the client requested that we use green as the primary color, symbolizing their commitment to ecological sustainability. However, with so many shades of green available, each representing different tones and conveying unique meanings, we carefully selected the perfect shade that captures Verda Venture's futuristic and eco-conscious vision.
After experimenting with multiple color combinations, we presented four options to our client. Option three exuded a professional and trustworthy vibe while option four showcased a playful and dynamic energy with the inclusion of orange. Our client appreciated both options and we worked towards creating a design that incorporated both elements.
Mood-boards and Font Research
After establishing the color palette for the logo, we explored various logo styles by creating four mood boards. Our client showed a preference for the simplicity of Moodboard #1 and the fresh green of Moodboard #2. With this vision in mind, we delved into different types of logos and fonts, including letterforms, wordmarks, and abstract logos. After analyzing the Web3 industry, we discovered that abstract logos are the most commonly used and recommended our client to consider them for their brand meaning.
Logo Design
After researching and finding out our client’s visions and preferences, we started designing the logo. The client wanted a brand that’s approachable and friendly because it’s a green-tech company. They also asked for a sense of motion and dynamics in the logo. We created several iterations, exploring different ways of combining the text and graphics. For one of our designs, we incorporated two clean, colorful, and trendy arrows because there are two V’s in the name: the ‘V’ in “Verda” and the ‘V’ in “Ventures”. The arrow symbolizes movement, direction, and innovation, showing a sense of future trends and infinite possibilities, which were attractive concepts to the client.
Visual Identity
To start the logo design process for Verda Ventures, we first identified the client's vision for a brand that is approachable and friendly, given its status as a green-tech company. They also desired a logo that conveyed a sense of motion and dynamics. With these criteria in mind, we created several iterations, exploring different ways of combining text and graphics.
One standout design featured two clean, colorful arrows, representing the two "V's" in the name. The arrows symbolized movement, direction, and innovation, aligning with the client's desire to convey future trends and infinite possibilities. The vibrant color scheme and trendy design also matched the Web3 visual trends we researched earlier, ensuring the logo fit in with the broader industry. After presenting the options, the client was drawn to this design for its unique blend of playfulness and professionalism.
Web Design
Based on extensive research on Web 3 landing pages, we presented several design styles to Verda Ventures for their website. The client's preference was for a clean, minimalistic design. We proposed multiple design versions that reflected this style. Ultimately, the client selected a version that balanced warm and cool colors, providing a harmonious yet professional look. Additionally, we incorporated the arrow symbol from the logo design into the website to further enhance the brand visually and create a sense of continuity throughout the platform.
Results
Our team's hard work paid off as we impressed our client with our trendy color choices, creative logo design, and beautiful website design. The finalized logo perfectly captures our client's approachable and innovative vision, while the website design reflects their desire for a clean and simplistic look. The client was thrilled with the result and we are excited to see their website come to life.
