Full Scope Design
Huma
Huma powers financing of global payments, with instant access to liquidity anywhere, anytime. Built on blockchain’s core magic of instant money movement, PayFi is massively expanding the reach of RWA by reimagining the financing experience for everyday payments.
Huma powers financing of global payments, with instant access to liquidity anywhere, anytime. Built on blockchain’s core magic of instant money movement, PayFi is massively expanding the reach of RWA by reimagining the financing experience for everyday payments.
Process
Huma is revolutionizing global payments by providing instant access to liquidity, facilitating nearly $1 billion in financed payments without any credit defaults. By utilizing blockchain technology, Huma is at the forefront of the Real World Asset (RWA) movement, redefining how financing is experienced in everyday transactions. With a strong focus on real-time capabilities, Huma is positioned to empower users with seamless financial solutions.
Our goal was to help Huma Finance stand out in the competitive RWA market, and we are proud to have played a role in creating a brand that represents their vision and values.
Huma stands out in the Web 3 space through its commitment to instant liquidity, robust risk management, and strict compliance protocols. Clients can access funds immediately, providing peace of mind through structured finance modules enforced by smart contracts. The company’s open architecture allows for tailored financing solutions, benefiting from cross-layer interoperability that meets diverse user needs and fosters endless possibilities.
Our design process began with extensive research to understand the client's vision and preferences. With humanity, connectivity, and community as key concepts, we created multiple logo options that embodied these values. The dynamic icon and versatile design made it a perfect fit for the brand's identity, but the font weight required some adjustment. We took the client's feedback into account and refined brand. We initiated the process by exploring various logotypes and landed on a dynamic logo that reflects the brand’s core values of connection, community, and inclusivity, effectively distinguishing Huma in the competitive fintech landscape. The result was a futuristic and inclusive logo that perfectly captured Huma Finance's mission and values. Through our commitment to perfecting every detail, we created a brand identity that stands out in the competitive RWA market, positioning Huma Finance as a forward-thinking and innovative company.
Through the thoughtful use of color and shape, we were able to create a landing page that reflected the essence of Huma's brand and its mission to empower humanity. Our team's collaborative approach to design allowed us to create a landing page that is both visually striking and user-friendly, resulting in a website that drives engagement and builds trust with Huma's target audience.
One of Huma's core features is its ability to enable users to earn and borrow credit. We collaborated closely with the Huma team to design a user-friendly web app that would allow users to easily navigate the credit earning and borrowing process. Our team's expertise in UX design allowed us to create an intuitive and seamless experience that guides users through the process step by step, making it easy for them to take control of their finances. Through thoughtful design and development, we were able to deliver a web app that reflects Huma's brand identity and provides a positive user experience.
After a collaborative process of exploration and iteration, we are proud to have designed a cutting-edge brand for Huma, a groundbreaking Web3 company. Our team's dedication to crafting a brand identity that reflects Huma's vision, values, and mission was instrumental in creating a distinct and memorable brand that stands out in the crowded DeFi landscape.
Our collaboration extended to designing a vibrant landing page and an intuitive web app, enhancing user engagement through bold visual elements and a user-friendly interface. Additionally, we created specialized NFTs for the community, fostering a sense of belonging. The culmination of our efforts resulted in a distinct brand identity for Huma, positioning it as a forward-thinking Web3 company. We are proud to support Huma’s mission to make decentralized finance accessible to a broader audience and contribute to a more inclusive financial future.
Next case study
Let’s work together!
All rights reserved © Studio Salt 2024