Full Scope Design
Huma
Huma powers financing of global payments, with instant access to liquidity anywhere, anytime. Built on blockchain’s core magic of instant money movement, PayFi is massively expanding the reach of RWA by reimagining the financing experience for everyday payments.
Huma powers financing of global payments, with instant access to liquidity anywhere, anytime. Built on blockchain’s core magic of instant money movement, PayFi is massively expanding the reach of RWA by reimagining the financing experience for everyday payments.
Process
Huma is revolutionizing global payments by providing instant access to liquidity, facilitating nearly $1 billion in financed payments without any credit defaults. By utilizing blockchain technology, Huma is at the forefront of the Real World Asset (RWA) movement, redefining how financing is experienced in everyday transactions. With a strong focus on real-time capabilities, Huma is positioned to empower users with seamless financial solutions.
Our goal was to help Huma Finance stand out in the competitive RWA market, and we are proud to have played a role in creating a brand that represents their vision and values.
Huma stands out in the Web 3 space through its commitment to instant liquidity, robust risk management, and strict compliance protocols. Clients can access funds immediately, providing peace of mind through structured finance modules enforced by smart contracts. The company’s open architecture allows for tailored financing solutions, benefiting from cross-layer interoperability that meets diverse user needs and fosters endless possibilities.
Our design process began with extensive research to understand the client's vision and preferences. With humanity, connectivity, and community as key concepts, we created multiple logo options that embodied these values. The dynamic icon and versatile design made it a perfect fit for the brand's identity, but the font weight required some adjustment. We took the client's feedback into account and refined brand. We initiated the process by exploring various logotypes and landed on a dynamic logo that reflects the brand’s core values of connection, community, and inclusivity, effectively distinguishing Huma in the competitive fintech landscape. The result was a futuristic and inclusive logo that perfectly captured Huma Finance's mission and values. Through our commitment to perfecting every detail, we created a brand identity that stands out in the competitive RWA market, positioning Huma Finance as a forward-thinking and innovative company.
Through the thoughtful use of color and shape, we were able to create a landing page that reflected the essence of Huma's brand and its mission to empower humanity. Our team's collaborative approach to design allowed us to create a landing page that is both visually striking and user-friendly, resulting in a website that drives engagement and builds trust with Huma's target audience.
One of Huma's core features is its ability to enable users to earn and borrow credit. We collaborated closely with the Huma team to design a user-friendly web app that would allow users to easily navigate the credit earning and borrowing process. Our team's expertise in UX design allowed us to create an intuitive and seamless experience that guides users through the process step by step, making it easy for them to take control of their finances. Through thoughtful design and development, we were able to deliver a web app that reflects Huma's brand identity and provides a positive user experience.
After a collaborative process of exploration and iteration, we are proud to have designed a cutting-edge brand for Huma, a groundbreaking Web3 company. Our team's dedication to crafting a brand identity that reflects Huma's vision, values, and mission was instrumental in creating a distinct and memorable brand that stands out in the crowded DeFi landscape.
Our collaboration extended to designing a vibrant landing page and an intuitive web app, enhancing user engagement through bold visual elements and a user-friendly interface. Additionally, we created specialized NFTs for the community, fostering a sense of belonging. The culmination of our efforts resulted in a distinct brand identity for Huma, positioning it as a forward-thinking Web3 company. We are proud to support Huma’s mission to make decentralized finance accessible to a broader audience and contribute to a more inclusive financial future.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Huma powers financing of global payments, with instant access to liquidity anywhere, anytime. Built on blockchain’s core magic of instant money movement, PayFi is massively expanding the reach of RWA by reimagining the financing experience for everyday payments.
Process
Huma is revolutionizing global payments by providing instant access to liquidity, facilitating nearly $1 billion in financed payments without any credit defaults. By utilizing blockchain technology, Huma is at the forefront of the Real World Asset (RWA) movement, redefining how financing is experienced in everyday transactions. With a strong focus on real-time capabilities, Huma is positioned to empower users with seamless financial solutions.
Our goal was to help Huma Finance stand out in the competitive RWA market, and we are proud to have played a role in creating a brand that represents their vision and values.
Huma stands out in the Web 3 space through its commitment to instant liquidity, robust risk management, and strict compliance protocols. Clients can access funds immediately, providing peace of mind through structured finance modules enforced by smart contracts. The company’s open architecture allows for tailored financing solutions, benefiting from cross-layer interoperability that meets diverse user needs and fosters endless possibilities.
Our design process began with extensive research to understand the client's vision and preferences. With humanity, connectivity, and community as key concepts, we created multiple logo options that embodied these values. The dynamic icon and versatile design made it a perfect fit for the brand's identity, but the font weight required some adjustment. We took the client's feedback into account and refined brand. We initiated the process by exploring various logotypes and landed on a dynamic logo that reflects the brand’s core values of connection, community, and inclusivity, effectively distinguishing Huma in the competitive fintech landscape. The result was a futuristic and inclusive logo that perfectly captured Huma Finance's mission and values. Through our commitment to perfecting every detail, we created a brand identity that stands out in the competitive RWA market, positioning Huma Finance as a forward-thinking and innovative company.
Through the thoughtful use of color and shape, we were able to create a landing page that reflected the essence of Huma's brand and its mission to empower humanity. Our team's collaborative approach to design allowed us to create a landing page that is both visually striking and user-friendly, resulting in a website that drives engagement and builds trust with Huma's target audience.
One of Huma's core features is its ability to enable users to earn and borrow credit. We collaborated closely with the Huma team to design a user-friendly web app that would allow users to easily navigate the credit earning and borrowing process. Our team's expertise in UX design allowed us to create an intuitive and seamless experience that guides users through the process step by step, making it easy for them to take control of their finances. Through thoughtful design and development, we were able to deliver a web app that reflects Huma's brand identity and provides a positive user experience.
After a collaborative process of exploration and iteration, we are proud to have designed a cutting-edge brand for Huma, a groundbreaking Web3 company. Our team's dedication to crafting a brand identity that reflects Huma's vision, values, and mission was instrumental in creating a distinct and memorable brand that stands out in the crowded DeFi landscape.
Our collaboration extended to designing a vibrant landing page and an intuitive web app, enhancing user engagement through bold visual elements and a user-friendly interface. Additionally, we created specialized NFTs for the community, fostering a sense of belonging. The culmination of our efforts resulted in a distinct brand identity for Huma, positioning it as a forward-thinking Web3 company. We are proud to support Huma’s mission to make decentralized finance accessible to a broader audience and contribute to a more inclusive financial future.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Huma powers financing of global payments, with instant access to liquidity anywhere, anytime. Built on blockchain’s core magic of instant money movement, PayFi is massively expanding the reach of RWA by reimagining the financing experience for everyday payments.
Process
Huma is revolutionizing global payments by providing instant access to liquidity, facilitating nearly $1 billion in financed payments without any credit defaults. By utilizing blockchain technology, Huma is at the forefront of the Real World Asset (RWA) movement, redefining how financing is experienced in everyday transactions. With a strong focus on real-time capabilities, Huma is positioned to empower users with seamless financial solutions.
Our goal was to help Huma Finance stand out in the competitive RWA market, and we are proud to have played a role in creating a brand that represents their vision and values.
Huma stands out in the Web 3 space through its commitment to instant liquidity, robust risk management, and strict compliance protocols. Clients can access funds immediately, providing peace of mind through structured finance modules enforced by smart contracts. The company’s open architecture allows for tailored financing solutions, benefiting from cross-layer interoperability that meets diverse user needs and fosters endless possibilities.
Our design process began with extensive research to understand the client's vision and preferences. With humanity, connectivity, and community as key concepts, we created multiple logo options that embodied these values. The dynamic icon and versatile design made it a perfect fit for the brand's identity, but the font weight required some adjustment. We took the client's feedback into account and refined brand. We initiated the process by exploring various logotypes and landed on a dynamic logo that reflects the brand’s core values of connection, community, and inclusivity, effectively distinguishing Huma in the competitive fintech landscape. The result was a futuristic and inclusive logo that perfectly captured Huma Finance's mission and values. Through our commitment to perfecting every detail, we created a brand identity that stands out in the competitive RWA market, positioning Huma Finance as a forward-thinking and innovative company.
Through the thoughtful use of color and shape, we were able to create a landing page that reflected the essence of Huma's brand and its mission to empower humanity. Our team's collaborative approach to design allowed us to create a landing page that is both visually striking and user-friendly, resulting in a website that drives engagement and builds trust with Huma's target audience.
One of Huma's core features is its ability to enable users to earn and borrow credit. We collaborated closely with the Huma team to design a user-friendly web app that would allow users to easily navigate the credit earning and borrowing process. Our team's expertise in UX design allowed us to create an intuitive and seamless experience that guides users through the process step by step, making it easy for them to take control of their finances. Through thoughtful design and development, we were able to deliver a web app that reflects Huma's brand identity and provides a positive user experience.
After a collaborative process of exploration and iteration, we are proud to have designed a cutting-edge brand for Huma, a groundbreaking Web3 company. Our team's dedication to crafting a brand identity that reflects Huma's vision, values, and mission was instrumental in creating a distinct and memorable brand that stands out in the crowded DeFi landscape.
Our collaboration extended to designing a vibrant landing page and an intuitive web app, enhancing user engagement through bold visual elements and a user-friendly interface. Additionally, we created specialized NFTs for the community, fostering a sense of belonging. The culmination of our efforts resulted in a distinct brand identity for Huma, positioning it as a forward-thinking Web3 company. We are proud to support Huma’s mission to make decentralized finance accessible to a broader audience and contribute to a more inclusive financial future.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!