Product Design
Jia Finance
Jia, a fintech company utilizing blockchain technology, approached Studio Salt to redesign their mobile app ahead of their product launch. Jia provides financing solutions for small business owners in Kenya and the Philippines, and the goal was to simplify and optimize the app for users in these regions. The redesign focused on enhancing usability, scalability, and performance to create a seamless user experience, ensuring the app meets the current and future needs of Jia's core users.
Jia, a fintech company utilizing blockchain technology, approached Studio Salt to redesign their mobile app ahead of their product launch. Jia provides financing solutions for small business owners in Kenya and the Philippines, and the goal was to simplify and optimize the app for users in these regions. The redesign focused on enhancing usability, scalability, and performance to create a seamless user experience, ensuring the app meets the current and future needs of Jia's core users.
Process
Redesign the app to meet the specific needs of users in Kenya and the Philippines, while maintaining core features and usability.
Jia’s users are small business owners between 35 and 45 years old, balancing business operations with family responsibilities. These businesses are not just income generators but crucial to their families' livelihoods. Users often need quick access to funds for inventory and cash flow, but their familiarity with advanced technology, such as blockchain, is limited. Our challenge was to design an intuitive app that makes complex financial solutions accessible.
Simplicity and Clarity: The app needed to avoid overwhelming users with too many features or technical jargon. Intuitive Navigation: We focused on creating a logical flow with recognizable icons and streamlined call-to-action buttons. Localization: The app’s visual design was tailored to resonate culturally with users in Kenya and the Philippines, making it more relatable and engaging.
Problem 1: Unclear Calls to Action (CTAs) The app’s homepage, critical for loan repayment and notifications, lacked clear CTAs, causing user confusion and disrupting the experience. Users were also redirected to an external app for repayment, creating a disjointed process.
Our Solution: We introduced progress bars and custom visual elements for repayments, offering users more clarity. Urgent actions, such as overdue payments, were highlighted with clear visual cues like red buttons, while a confirmation page was added to enhance user control and confidence during transactions. Problem 2: Reward Redemption Confusion The app's rewards system lacked clarity, making it difficult for users to understand how to redeem rewards or select between options. Our Solution: Through text modifications and layout improvements, we clarified the redemption process. A 'How to Earn Points' section was added, along with a streamlined "Redeem" button placement, ensuring users could easily navigate the rewards system and make informed decisions.
Problem 3: Limited Growth Opportunities Originally, the app only supported current customers with existing loans, limiting the potential for new user acquisition.
Our Solution: We expanded the scope of the app to include a streamlined application flow for new customers. This flow integrated seamlessly with existing operations, ensuring ease of use for both current and new users. We also optimized the submission process with user-friendly form elements and file management options. Looking Ahead: Measuring Success.
Post-launch, we will monitor user engagement metrics, feedback, and conversion rates to continuously refine the app. Usability testing will ensure that the localized design elements resonate with users, and adjustments will be made based on ongoing insights.
With our redesign, Jia is poised to deliver an app that not only meets the immediate needs of small business owners in Kenya and the Philippines but is also ready for future growth.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Jia, a fintech company utilizing blockchain technology, approached Studio Salt to redesign their mobile app ahead of their product launch. Jia provides financing solutions for small business owners in Kenya and the Philippines, and the goal was to simplify and optimize the app for users in these regions. The redesign focused on enhancing usability, scalability, and performance to create a seamless user experience, ensuring the app meets the current and future needs of Jia's core users.
Process
Redesign the app to meet the specific needs of users in Kenya and the Philippines, while maintaining core features and usability.
Jia’s users are small business owners between 35 and 45 years old, balancing business operations with family responsibilities. These businesses are not just income generators but crucial to their families' livelihoods. Users often need quick access to funds for inventory and cash flow, but their familiarity with advanced technology, such as blockchain, is limited. Our challenge was to design an intuitive app that makes complex financial solutions accessible.
Simplicity and Clarity: The app needed to avoid overwhelming users with too many features or technical jargon. Intuitive Navigation: We focused on creating a logical flow with recognizable icons and streamlined call-to-action buttons. Localization: The app’s visual design was tailored to resonate culturally with users in Kenya and the Philippines, making it more relatable and engaging.
Problem 1: Unclear Calls to Action (CTAs) The app’s homepage, critical for loan repayment and notifications, lacked clear CTAs, causing user confusion and disrupting the experience. Users were also redirected to an external app for repayment, creating a disjointed process.
Our Solution: We introduced progress bars and custom visual elements for repayments, offering users more clarity. Urgent actions, such as overdue payments, were highlighted with clear visual cues like red buttons, while a confirmation page was added to enhance user control and confidence during transactions. Problem 2: Reward Redemption Confusion The app's rewards system lacked clarity, making it difficult for users to understand how to redeem rewards or select between options. Our Solution: Through text modifications and layout improvements, we clarified the redemption process. A 'How to Earn Points' section was added, along with a streamlined "Redeem" button placement, ensuring users could easily navigate the rewards system and make informed decisions.
Problem 3: Limited Growth Opportunities Originally, the app only supported current customers with existing loans, limiting the potential for new user acquisition.
Our Solution: We expanded the scope of the app to include a streamlined application flow for new customers. This flow integrated seamlessly with existing operations, ensuring ease of use for both current and new users. We also optimized the submission process with user-friendly form elements and file management options. Looking Ahead: Measuring Success.
Post-launch, we will monitor user engagement metrics, feedback, and conversion rates to continuously refine the app. Usability testing will ensure that the localized design elements resonate with users, and adjustments will be made based on ongoing insights.
With our redesign, Jia is poised to deliver an app that not only meets the immediate needs of small business owners in Kenya and the Philippines but is also ready for future growth.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Jia, a fintech company utilizing blockchain technology, approached Studio Salt to redesign their mobile app ahead of their product launch. Jia provides financing solutions for small business owners in Kenya and the Philippines, and the goal was to simplify and optimize the app for users in these regions. The redesign focused on enhancing usability, scalability, and performance to create a seamless user experience, ensuring the app meets the current and future needs of Jia's core users.
Process
Redesign the app to meet the specific needs of users in Kenya and the Philippines, while maintaining core features and usability.
Jia’s users are small business owners between 35 and 45 years old, balancing business operations with family responsibilities. These businesses are not just income generators but crucial to their families' livelihoods. Users often need quick access to funds for inventory and cash flow, but their familiarity with advanced technology, such as blockchain, is limited. Our challenge was to design an intuitive app that makes complex financial solutions accessible.
Simplicity and Clarity: The app needed to avoid overwhelming users with too many features or technical jargon. Intuitive Navigation: We focused on creating a logical flow with recognizable icons and streamlined call-to-action buttons. Localization: The app’s visual design was tailored to resonate culturally with users in Kenya and the Philippines, making it more relatable and engaging.
Problem 1: Unclear Calls to Action (CTAs) The app’s homepage, critical for loan repayment and notifications, lacked clear CTAs, causing user confusion and disrupting the experience. Users were also redirected to an external app for repayment, creating a disjointed process.
Our Solution: We introduced progress bars and custom visual elements for repayments, offering users more clarity. Urgent actions, such as overdue payments, were highlighted with clear visual cues like red buttons, while a confirmation page was added to enhance user control and confidence during transactions. Problem 2: Reward Redemption Confusion The app's rewards system lacked clarity, making it difficult for users to understand how to redeem rewards or select between options. Our Solution: Through text modifications and layout improvements, we clarified the redemption process. A 'How to Earn Points' section was added, along with a streamlined "Redeem" button placement, ensuring users could easily navigate the rewards system and make informed decisions.
Problem 3: Limited Growth Opportunities Originally, the app only supported current customers with existing loans, limiting the potential for new user acquisition.
Our Solution: We expanded the scope of the app to include a streamlined application flow for new customers. This flow integrated seamlessly with existing operations, ensuring ease of use for both current and new users. We also optimized the submission process with user-friendly form elements and file management options. Looking Ahead: Measuring Success.
Post-launch, we will monitor user engagement metrics, feedback, and conversion rates to continuously refine the app. Usability testing will ensure that the localized design elements resonate with users, and adjustments will be made based on ongoing insights.
With our redesign, Jia is poised to deliver an app that not only meets the immediate needs of small business owners in Kenya and the Philippines but is also ready for future growth.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!