Full Scope Design
Puffer
Designing a Slash-Free Staking DeFi brand. We conducted in-depth research and created a unique, minimalist brand identity that conveyed the brand's values and set it apart from competitors.
Designing a Slash-Free Staking DeFi brand. We conducted in-depth research and created a unique, minimalist brand identity that conveyed the brand's values and set it apart from competitors.
Process
Puffer is revolutionizing the Ethereum staking ecosystem with its liquid staking protocol, which emphasizes security through hardware-based slash protection. By launching a permissionless liquid staking derivative (LSD), Puffer aims to address the over-centralization of Ethereum's validator network, providing a more secure alternative to existing solutions. The decentralized governance token, PRTL, empowers the Ethereum community to vote on Puffer's future direction and benefit from the platform's growth through rewards.
This focus on decentralization and security sets Puffer apart from other staking protocols. Their technology ensures a slash-free liquid staking solution that maintains performance and scalability while solving the pressing issue of over-centralization in Ethereum's validator network.
As Puffer's branding partner, we contributed to their mission by enhancing their visual identity in the Web3 and digital landscape. We collaborated closely with the Puffer team to design a memorable logo and a visually compelling website that embodies the company’s core values of security, innovation, and decentralization. Through this process, we were able to help Puffer stand out in the highly competitive Web3 community. Our approach to branding was both collaborative and strategic. By understanding Puffer’s vision and goals, we distilled their message into a cohesive visual identity that supports their mission of decentralizing Ethereum’s staking network.
Puffer initially requested a detailed and complex logo featuring a pufferfish, which they felt reflected their brand. However, through iterations and discussions, we demonstrated that a simpler design would be more versatile and effective, especially in black-and-white formats. Although the client was hesitant at first, they were ultimately convinced of the benefits of simplicity and opted for a refined logo. The final logo design featured a minimalist pufferfish and used a gradient of purple, blue, and purple as the color scheme. This balance of simplicity and creativity effectively conveyed Puffer's brand identity while maintaining visual appeal. The design process highlighted the importance of blending client requests with design expertise to create a logo that resonates with the target audience.
After finalizing the logo, we turned our focus to designing Puffer’s website. The process began with mood boards and lo-fi mockups, leading to a polished landing page that incorporated the brand’s purple and green color palette and Heebo typeface. We emphasized user-friendliness and aesthetic appeal in the layout and design, resulting in a dynamic and vibrant website.
The client was presented with three distinct design options, and we worked closely to combine their favorite elements from each into a cohesive final design. The resulting landing page exceeded the client's expectations, effectively communicating Puffer’s values and mission to the Web3 community. Through careful collaboration and multiple iterations, we crafted a memorable and impactful digital presence for Puffer.
Following the success of our branding collaboration, we partnered with Puffer again to design the user experience for their quest campaign. This campaign was crucial for driving user engagement and promoting Puffer’s liquid staking solution. Inspired by the company's oceanic theme, we crafted a fully immersive journey that not only captivated users visually but also provided a seamless, goal-oriented experience through four interactive chapters.
Our focus was on ensuring that every step of the campaign was intuitive and easy to navigate. By simplifying the user interface, we clearly outlined the tasks and objectives at each stage of the quest. This clarity allowed users to quickly understand their "to-dos," track their progress, and stay motivated to complete the journey. By breaking down the campaign into digestible sections, we ensured that participants felt accomplished with each step, reinforcing their connection with Puffer’s brand and message.
The thoughtful UX design of the quest campaign played a significant role in helping Puffer achieve its marketing and growth objectives. By creating an engaging and accessible experience, we significantly boosted user participation and retention throughout the campaign. The immersive ocean-themed chapters and easy-to-follow steps made it enjoyable for users to engage with the content, which in turn amplified Puffer’s brand awareness and adoption in the staking community.
The campaign was a tremendous success. After its launch, Puffer surged to become the second-largest player in their sector, a testament to the power of a well-executed user experience that aligns with the company’s core objectives. The quest campaign not only enhanced Puffer's visibility but also deepened their connection with the Ethereum community, further solidifying their position as a leader in the decentralized staking space.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Designing a Slash-Free Staking DeFi brand. We conducted in-depth research and created a unique, minimalist brand identity that conveyed the brand's values and set it apart from competitors.
Process
Puffer is revolutionizing the Ethereum staking ecosystem with its liquid staking protocol, which emphasizes security through hardware-based slash protection. By launching a permissionless liquid staking derivative (LSD), Puffer aims to address the over-centralization of Ethereum's validator network, providing a more secure alternative to existing solutions. The decentralized governance token, PRTL, empowers the Ethereum community to vote on Puffer's future direction and benefit from the platform's growth through rewards.
This focus on decentralization and security sets Puffer apart from other staking protocols. Their technology ensures a slash-free liquid staking solution that maintains performance and scalability while solving the pressing issue of over-centralization in Ethereum's validator network.
As Puffer's branding partner, we contributed to their mission by enhancing their visual identity in the Web3 and digital landscape. We collaborated closely with the Puffer team to design a memorable logo and a visually compelling website that embodies the company’s core values of security, innovation, and decentralization. Through this process, we were able to help Puffer stand out in the highly competitive Web3 community. Our approach to branding was both collaborative and strategic. By understanding Puffer’s vision and goals, we distilled their message into a cohesive visual identity that supports their mission of decentralizing Ethereum’s staking network.
Puffer initially requested a detailed and complex logo featuring a pufferfish, which they felt reflected their brand. However, through iterations and discussions, we demonstrated that a simpler design would be more versatile and effective, especially in black-and-white formats. Although the client was hesitant at first, they were ultimately convinced of the benefits of simplicity and opted for a refined logo. The final logo design featured a minimalist pufferfish and used a gradient of purple, blue, and purple as the color scheme. This balance of simplicity and creativity effectively conveyed Puffer's brand identity while maintaining visual appeal. The design process highlighted the importance of blending client requests with design expertise to create a logo that resonates with the target audience.
After finalizing the logo, we turned our focus to designing Puffer’s website. The process began with mood boards and lo-fi mockups, leading to a polished landing page that incorporated the brand’s purple and green color palette and Heebo typeface. We emphasized user-friendliness and aesthetic appeal in the layout and design, resulting in a dynamic and vibrant website.
The client was presented with three distinct design options, and we worked closely to combine their favorite elements from each into a cohesive final design. The resulting landing page exceeded the client's expectations, effectively communicating Puffer’s values and mission to the Web3 community. Through careful collaboration and multiple iterations, we crafted a memorable and impactful digital presence for Puffer.
Following the success of our branding collaboration, we partnered with Puffer again to design the user experience for their quest campaign. This campaign was crucial for driving user engagement and promoting Puffer’s liquid staking solution. Inspired by the company's oceanic theme, we crafted a fully immersive journey that not only captivated users visually but also provided a seamless, goal-oriented experience through four interactive chapters.
Our focus was on ensuring that every step of the campaign was intuitive and easy to navigate. By simplifying the user interface, we clearly outlined the tasks and objectives at each stage of the quest. This clarity allowed users to quickly understand their "to-dos," track their progress, and stay motivated to complete the journey. By breaking down the campaign into digestible sections, we ensured that participants felt accomplished with each step, reinforcing their connection with Puffer’s brand and message.
The thoughtful UX design of the quest campaign played a significant role in helping Puffer achieve its marketing and growth objectives. By creating an engaging and accessible experience, we significantly boosted user participation and retention throughout the campaign. The immersive ocean-themed chapters and easy-to-follow steps made it enjoyable for users to engage with the content, which in turn amplified Puffer’s brand awareness and adoption in the staking community.
The campaign was a tremendous success. After its launch, Puffer surged to become the second-largest player in their sector, a testament to the power of a well-executed user experience that aligns with the company’s core objectives. The quest campaign not only enhanced Puffer's visibility but also deepened their connection with the Ethereum community, further solidifying their position as a leader in the decentralized staking space.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Designing a Slash-Free Staking DeFi brand. We conducted in-depth research and created a unique, minimalist brand identity that conveyed the brand's values and set it apart from competitors.
Process
Puffer is revolutionizing the Ethereum staking ecosystem with its liquid staking protocol, which emphasizes security through hardware-based slash protection. By launching a permissionless liquid staking derivative (LSD), Puffer aims to address the over-centralization of Ethereum's validator network, providing a more secure alternative to existing solutions. The decentralized governance token, PRTL, empowers the Ethereum community to vote on Puffer's future direction and benefit from the platform's growth through rewards.
This focus on decentralization and security sets Puffer apart from other staking protocols. Their technology ensures a slash-free liquid staking solution that maintains performance and scalability while solving the pressing issue of over-centralization in Ethereum's validator network.
As Puffer's branding partner, we contributed to their mission by enhancing their visual identity in the Web3 and digital landscape. We collaborated closely with the Puffer team to design a memorable logo and a visually compelling website that embodies the company’s core values of security, innovation, and decentralization. Through this process, we were able to help Puffer stand out in the highly competitive Web3 community. Our approach to branding was both collaborative and strategic. By understanding Puffer’s vision and goals, we distilled their message into a cohesive visual identity that supports their mission of decentralizing Ethereum’s staking network.
Puffer initially requested a detailed and complex logo featuring a pufferfish, which they felt reflected their brand. However, through iterations and discussions, we demonstrated that a simpler design would be more versatile and effective, especially in black-and-white formats. Although the client was hesitant at first, they were ultimately convinced of the benefits of simplicity and opted for a refined logo. The final logo design featured a minimalist pufferfish and used a gradient of purple, blue, and purple as the color scheme. This balance of simplicity and creativity effectively conveyed Puffer's brand identity while maintaining visual appeal. The design process highlighted the importance of blending client requests with design expertise to create a logo that resonates with the target audience.
After finalizing the logo, we turned our focus to designing Puffer’s website. The process began with mood boards and lo-fi mockups, leading to a polished landing page that incorporated the brand’s purple and green color palette and Heebo typeface. We emphasized user-friendliness and aesthetic appeal in the layout and design, resulting in a dynamic and vibrant website.
The client was presented with three distinct design options, and we worked closely to combine their favorite elements from each into a cohesive final design. The resulting landing page exceeded the client's expectations, effectively communicating Puffer’s values and mission to the Web3 community. Through careful collaboration and multiple iterations, we crafted a memorable and impactful digital presence for Puffer.
Following the success of our branding collaboration, we partnered with Puffer again to design the user experience for their quest campaign. This campaign was crucial for driving user engagement and promoting Puffer’s liquid staking solution. Inspired by the company's oceanic theme, we crafted a fully immersive journey that not only captivated users visually but also provided a seamless, goal-oriented experience through four interactive chapters.
Our focus was on ensuring that every step of the campaign was intuitive and easy to navigate. By simplifying the user interface, we clearly outlined the tasks and objectives at each stage of the quest. This clarity allowed users to quickly understand their "to-dos," track their progress, and stay motivated to complete the journey. By breaking down the campaign into digestible sections, we ensured that participants felt accomplished with each step, reinforcing their connection with Puffer’s brand and message.
The thoughtful UX design of the quest campaign played a significant role in helping Puffer achieve its marketing and growth objectives. By creating an engaging and accessible experience, we significantly boosted user participation and retention throughout the campaign. The immersive ocean-themed chapters and easy-to-follow steps made it enjoyable for users to engage with the content, which in turn amplified Puffer’s brand awareness and adoption in the staking community.
The campaign was a tremendous success. After its launch, Puffer surged to become the second-largest player in their sector, a testament to the power of a well-executed user experience that aligns with the company’s core objectives. The quest campaign not only enhanced Puffer's visibility but also deepened their connection with the Ethereum community, further solidifying their position as a leader in the decentralized staking space.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!