Product design
Saige
Saige is an intelligent dating platform built for real daters. It cuts through the noise of traditional swiping apps and delivers meaningful connections by focusing on who truly fits for you. Saige handles matching logic, relevance filtering, and interaction cues—letting users spend less time browsing and more time engaging with potential matches.
Saige is an intelligent dating platform built for real daters. It cuts through the noise of traditional swiping apps and delivers meaningful connections by focusing on who truly fits for you. Saige handles matching logic, relevance filtering, and interaction cues—letting users spend less time browsing and more time engaging with potential matches.
Our Collaboration
As Saige’s branding and product experience partner, we contributed across multiple layers of their launch and growth journey:
Visual identity system (logo, color, typography)
Core app prototypes and user flow design
Illustration and iconography system to unify brand voice
By working closely with the Saige team, we ensured every touchpoint reflected their mission: a modern, heartfelt, and trustworthy space for real connections.
We began by mapping out Saige’s positioning—understanding their audience, tone of voice, and differentiation in a crowded dating app market. From this, we established the guiding principles of warm, modern, sincere, and approachable, which drove every design decision that followed.
The Saige team wanted a brand identity that felt human and trustworthy. We explored visual directions around connection, warmth, and simplicity, from abstract handshakes to heart-like forms. After multiple iterations, we arrived at a minimal yet expressive mark that balanced geometry with friendliness. The logo was paired with a cohesive visual system—including rules for black-and-white use, minimum sizing, and clear space—to ensure scalability across digital and print contexts.
With the logo finalized, we moved to design Saige’s website and landing page. Starting from lo-fi wireframes, we built towards a polished, the final landing page brought together the team’s favorite elements from three proposed directions, creating a unified digital presence that resonated with Saige’s mission.
We designed Saige’s core app flows—including profile creation, matching, and messaging—with a focus on clarity and ease. Each screen was simplified to reduce friction, while UI states provided constant feedback so users always knew where they were in the journey. The result was an intuitive experience where users felt supported rather than overwhelmed.
Through our collaboration, we helped Saige build a unified brand presence—from logo to product experience—that amplifies their mission to create a dating platform for people who are serious about genuine connections.
The success of our collaboration with Saige highlights the importance of bridging strategic branding with thoughtful user experience design. By building consistency across visual identity, product flows, and campaign storytelling, Saige was able to launch not only as another dating app but as a platform that people immediately recognized as different—human, trustworthy, and purposeful.
As Saige continues to grow, their brand foundation and UX strategy will scale with them, enabling the platform to build deeper community trust, foster long-term user retention, and further differentiate itself in a saturated market. Our work together proved that when design is aligned with mission, it can create an emotional bond that drives both adoption and loyalty.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Saige is an intelligent dating platform built for real daters. It cuts through the noise of traditional swiping apps and delivers meaningful connections by focusing on who truly fits for you. Saige handles matching logic, relevance filtering, and interaction cues—letting users spend less time browsing and more time engaging with potential matches.
Our Collaboration
As Saige’s branding and product experience partner, we contributed across multiple layers of their launch and growth journey:
Visual identity system (logo, color, typography)
Core app prototypes and user flow design
Illustration and iconography system to unify brand voice
By working closely with the Saige team, we ensured every touchpoint reflected their mission: a modern, heartfelt, and trustworthy space for real connections.
We began by mapping out Saige’s positioning—understanding their audience, tone of voice, and differentiation in a crowded dating app market. From this, we established the guiding principles of warm, modern, sincere, and approachable, which drove every design decision that followed.
The Saige team wanted a brand identity that felt human and trustworthy. We explored visual directions around connection, warmth, and simplicity, from abstract handshakes to heart-like forms. After multiple iterations, we arrived at a minimal yet expressive mark that balanced geometry with friendliness. The logo was paired with a cohesive visual system—including rules for black-and-white use, minimum sizing, and clear space—to ensure scalability across digital and print contexts.
With the logo finalized, we moved to design Saige’s website and landing page. Starting from lo-fi wireframes, we built towards a polished, the final landing page brought together the team’s favorite elements from three proposed directions, creating a unified digital presence that resonated with Saige’s mission.
We designed Saige’s core app flows—including profile creation, matching, and messaging—with a focus on clarity and ease. Each screen was simplified to reduce friction, while UI states provided constant feedback so users always knew where they were in the journey. The result was an intuitive experience where users felt supported rather than overwhelmed.
Through our collaboration, we helped Saige build a unified brand presence—from logo to product experience—that amplifies their mission to create a dating platform for people who are serious about genuine connections.
The success of our collaboration with Saige highlights the importance of bridging strategic branding with thoughtful user experience design. By building consistency across visual identity, product flows, and campaign storytelling, Saige was able to launch not only as another dating app but as a platform that people immediately recognized as different—human, trustworthy, and purposeful.
As Saige continues to grow, their brand foundation and UX strategy will scale with them, enabling the platform to build deeper community trust, foster long-term user retention, and further differentiate itself in a saturated market. Our work together proved that when design is aligned with mission, it can create an emotional bond that drives both adoption and loyalty.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
Saige is an intelligent dating platform built for real daters. It cuts through the noise of traditional swiping apps and delivers meaningful connections by focusing on who truly fits for you. Saige handles matching logic, relevance filtering, and interaction cues—letting users spend less time browsing and more time engaging with potential matches.
Our Collaboration
As Saige’s branding and product experience partner, we contributed across multiple layers of their launch and growth journey:
Visual identity system (logo, color, typography)
Core app prototypes and user flow design
Illustration and iconography system to unify brand voice
By working closely with the Saige team, we ensured every touchpoint reflected their mission: a modern, heartfelt, and trustworthy space for real connections.
We began by mapping out Saige’s positioning—understanding their audience, tone of voice, and differentiation in a crowded dating app market. From this, we established the guiding principles of warm, modern, sincere, and approachable, which drove every design decision that followed.
The Saige team wanted a brand identity that felt human and trustworthy. We explored visual directions around connection, warmth, and simplicity, from abstract handshakes to heart-like forms. After multiple iterations, we arrived at a minimal yet expressive mark that balanced geometry with friendliness. The logo was paired with a cohesive visual system—including rules for black-and-white use, minimum sizing, and clear space—to ensure scalability across digital and print contexts.
With the logo finalized, we moved to design Saige’s website and landing page. Starting from lo-fi wireframes, we built towards a polished, the final landing page brought together the team’s favorite elements from three proposed directions, creating a unified digital presence that resonated with Saige’s mission.
We designed Saige’s core app flows—including profile creation, matching, and messaging—with a focus on clarity and ease. Each screen was simplified to reduce friction, while UI states provided constant feedback so users always knew where they were in the journey. The result was an intuitive experience where users felt supported rather than overwhelmed.
Through our collaboration, we helped Saige build a unified brand presence—from logo to product experience—that amplifies their mission to create a dating platform for people who are serious about genuine connections.
The success of our collaboration with Saige highlights the importance of bridging strategic branding with thoughtful user experience design. By building consistency across visual identity, product flows, and campaign storytelling, Saige was able to launch not only as another dating app but as a platform that people immediately recognized as different—human, trustworthy, and purposeful.
As Saige continues to grow, their brand foundation and UX strategy will scale with them, enabling the platform to build deeper community trust, foster long-term user retention, and further differentiate itself in a saturated market. Our work together proved that when design is aligned with mission, it can create an emotional bond that drives both adoption and loyalty.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!