Marketing design
X-Origin
X-Origin is a Chinese company pioneering a new generation of personal AI for the home. As the team prepared to expand into the North American market, they introduced a growing ecosystem of AI-powered robots and companion devices designed to support learning, creativity, and everyday family life. With products like Yonbo and AIPI, X-Origin blends advanced AI technology with a warm, human-centered design philosophy—making intelligent devices feel approachable, safe, and truly useful in the moments that matter.
X-Origin is a Chinese company pioneering a new generation of personal AI for the home. As the team prepared to expand into the North American market, they introduced a growing ecosystem of AI-powered robots and companion devices designed to support learning, creativity, and everyday family life. With products like Yonbo and AIPI, X-Origin blends advanced AI technology with a warm, human-centered design philosophy—making intelligent devices feel approachable, safe, and truly useful in the moments that matter.
Process
X-Origin partnered with us during a pivotal stage of growth as the company prepared for a global brand presence, particularly in the North American market. They needed a complete 0→1 website that could introduce the world to their AI ecosystem while communicating the value of their physical products in a clear and emotionally engaging way. At the same time, their two core sub-brands—AIPI and Yonbo—required stronger identities to support product packaging, marketing, and retail expansion. We worked with the team across brand, product, and marketing channels: designing their website from the ground up, crafting animations to illustrate the magic of personal AI, developing marketing materials for acquisition, and rebranding both AIPI and Yonbo to build a consistent visual foundation across digital and physical touchpoints.
We began by mapping X-Origin’s vision for the future of personal AI—studying how families interact with robotics, what developers need from a hardware ecosystem, and how to translate complex AI concepts into clear, emotionally resonant storytelling. From this foundation, we designed the entire website experience: structure, visuals, interactions, and animations that expressed the personality of the brand while making the technology feel approachable.
In parallel, we led full brand explorations for AIPI and Yonbo, building each sub-brand from the ground up. This included defining their visual identity systems, color palettes, typography, illustration styles, and usage guidelines. We produced comprehensive brand books for both products—ensuring consistency across packaging, marketing, social media, and future physical product extensions.
To support X-Origin’s entry into the North American market, we also created marketing assets and product-focused visuals that told a coherent and compelling brand story across channels.
The new website introduced X-Origin with a modern, polished, and human-centered digital presence—clearly communicating the value of personal AI to families and developers alike. The rebranded AIPI and Yonbo sub-brands provided a strong foundation for packaging, social media, and future product campaigns, giving X-Origin a cohesive ecosystem-wide identity. Marketing assets helped support their brand acquisition efforts in North America, enabling the team to expand awareness and present a unified, professional face to global audiences.
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