Marketing design
X-Origin
X-Origin is a Chinese company pioneering a new generation of personal AI for the home. As the team prepared to expand into the North American market, they introduced a growing ecosystem of AI-powered robots and companion devices designed to support learning, creativity, and everyday family life. With products like Yonbo and AIPI, X-Origin blends advanced AI technology with a warm, human-centered design philosophy—making intelligent devices feel approachable, safe, and truly useful in the moments that matter.
X-Origin is a Chinese company pioneering a new generation of personal AI for the home. As the team prepared to expand into the North American market, they introduced a growing ecosystem of AI-powered robots and companion devices designed to support learning, creativity, and everyday family life. With products like Yonbo and AIPI, X-Origin blends advanced AI technology with a warm, human-centered design philosophy—making intelligent devices feel approachable, safe, and truly useful in the moments that matter.
Process
X-Origin partnered with us during a pivotal stage of growth as the company prepared for a global brand presence, particularly in the North American market. They needed a complete 0→1 website that could introduce the world to their AI ecosystem while communicating the value of their physical products in a clear and emotionally engaging way. At the same time, their two core sub-brands—AIPI and Yonbo—required stronger identities to support product packaging, marketing, and retail expansion. We worked with the team across brand, product, and marketing channels: designing their website from the ground up, crafting animations to illustrate the magic of personal AI, developing marketing materials for acquisition, and rebranding both AIPI and Yonbo to build a consistent visual foundation across digital and physical touchpoints.
We began by mapping X-Origin’s vision for the future of personal AI—studying how families interact with robotics, what developers need from a hardware ecosystem, and how to translate complex AI concepts into clear, emotionally resonant storytelling. From this foundation, we designed the entire website experience: structure, visuals, interactions, and animations that expressed the personality of the brand while making the technology feel approachable.
In parallel, we led full brand explorations for AIPI and Yonbo, building each sub-brand from the ground up. This included defining their visual identity systems, color palettes, typography, illustration styles, and usage guidelines. We produced comprehensive brand books for both products—ensuring consistency across packaging, marketing, social media, and future physical product extensions.
To support X-Origin’s entry into the North American market, we also created marketing assets and product-focused visuals that told a coherent and compelling brand story across channels.
The new website introduced X-Origin with a modern, polished, and human-centered digital presence—clearly communicating the value of personal AI to families and developers alike. The rebranded AIPI and Yonbo sub-brands provided a strong foundation for packaging, social media, and future product campaigns, giving X-Origin a cohesive ecosystem-wide identity. Marketing assets helped support their brand acquisition efforts in North America, enabling the team to expand awareness and present a unified, professional face to global audiences.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
X-Origin is a Chinese company pioneering a new generation of personal AI for the home. As the team prepared to expand into the North American market, they introduced a growing ecosystem of AI-powered robots and companion devices designed to support learning, creativity, and everyday family life. With products like Yonbo and AIPI, X-Origin blends advanced AI technology with a warm, human-centered design philosophy—making intelligent devices feel approachable, safe, and truly useful in the moments that matter.
Process
X-Origin partnered with us during a pivotal stage of growth as the company prepared for a global brand presence, particularly in the North American market. They needed a complete 0→1 website that could introduce the world to their AI ecosystem while communicating the value of their physical products in a clear and emotionally engaging way. At the same time, their two core sub-brands—AIPI and Yonbo—required stronger identities to support product packaging, marketing, and retail expansion. We worked with the team across brand, product, and marketing channels: designing their website from the ground up, crafting animations to illustrate the magic of personal AI, developing marketing materials for acquisition, and rebranding both AIPI and Yonbo to build a consistent visual foundation across digital and physical touchpoints.
We began by mapping X-Origin’s vision for the future of personal AI—studying how families interact with robotics, what developers need from a hardware ecosystem, and how to translate complex AI concepts into clear, emotionally resonant storytelling. From this foundation, we designed the entire website experience: structure, visuals, interactions, and animations that expressed the personality of the brand while making the technology feel approachable.
In parallel, we led full brand explorations for AIPI and Yonbo, building each sub-brand from the ground up. This included defining their visual identity systems, color palettes, typography, illustration styles, and usage guidelines. We produced comprehensive brand books for both products—ensuring consistency across packaging, marketing, social media, and future physical product extensions.
To support X-Origin’s entry into the North American market, we also created marketing assets and product-focused visuals that told a coherent and compelling brand story across channels.
The new website introduced X-Origin with a modern, polished, and human-centered digital presence—clearly communicating the value of personal AI to families and developers alike. The rebranded AIPI and Yonbo sub-brands provided a strong foundation for packaging, social media, and future product campaigns, giving X-Origin a cohesive ecosystem-wide identity. Marketing assets helped support their brand acquisition efforts in North America, enabling the team to expand awareness and present a unified, professional face to global audiences.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!
X-Origin is a Chinese company pioneering a new generation of personal AI for the home. As the team prepared to expand into the North American market, they introduced a growing ecosystem of AI-powered robots and companion devices designed to support learning, creativity, and everyday family life. With products like Yonbo and AIPI, X-Origin blends advanced AI technology with a warm, human-centered design philosophy—making intelligent devices feel approachable, safe, and truly useful in the moments that matter.
Process
X-Origin partnered with us during a pivotal stage of growth as the company prepared for a global brand presence, particularly in the North American market. They needed a complete 0→1 website that could introduce the world to their AI ecosystem while communicating the value of their physical products in a clear and emotionally engaging way. At the same time, their two core sub-brands—AIPI and Yonbo—required stronger identities to support product packaging, marketing, and retail expansion. We worked with the team across brand, product, and marketing channels: designing their website from the ground up, crafting animations to illustrate the magic of personal AI, developing marketing materials for acquisition, and rebranding both AIPI and Yonbo to build a consistent visual foundation across digital and physical touchpoints.
We began by mapping X-Origin’s vision for the future of personal AI—studying how families interact with robotics, what developers need from a hardware ecosystem, and how to translate complex AI concepts into clear, emotionally resonant storytelling. From this foundation, we designed the entire website experience: structure, visuals, interactions, and animations that expressed the personality of the brand while making the technology feel approachable.
In parallel, we led full brand explorations for AIPI and Yonbo, building each sub-brand from the ground up. This included defining their visual identity systems, color palettes, typography, illustration styles, and usage guidelines. We produced comprehensive brand books for both products—ensuring consistency across packaging, marketing, social media, and future physical product extensions.
To support X-Origin’s entry into the North American market, we also created marketing assets and product-focused visuals that told a coherent and compelling brand story across channels.
The new website introduced X-Origin with a modern, polished, and human-centered digital presence—clearly communicating the value of personal AI to families and developers alike. The rebranded AIPI and Yonbo sub-brands provided a strong foundation for packaging, social media, and future product campaigns, giving X-Origin a cohesive ecosystem-wide identity. Marketing assets helped support their brand acquisition efforts in North America, enabling the team to expand awareness and present a unified, professional face to global audiences.
Li and Studio Salt gets startups and the founder struggles because they asked good questions about the problem we were attacking and then quickly turned around a design helped us reach our first big enterprise client.
Aaron Ware
@EarnWhere
Li and Studio Salt is awesome to work with and is a top tier design studio. Extremely happy with the work they has produced! You will not be disappointed.
Steve Bauman
@ste_bau
Li and Studio Salt did an amazing job on the UI design for Shipto.me. They were super professional, quick, and really understood exactly what I was looking for. They went above and beyond my expectations—I was so impressed, I hired Studio Salt again for another project!
Alex B
Co-founder of ShipToMe
Working with Studio Salt was a pleasure for us. They really cared about our satisfaction and delivered materials that made our team super happy. I'd work with them again for new projects.
Gülcan Yayla
Co-founder & CEO of Rise In
Studio Salt team exceeded all my expectations. They took my vision and turned it into a beautiful, functional website with flawless execution. As a startup founder, I couldn’t have asked for a better partner to bring my ideas to life.
Peter Heimerdinger
Founder & CEO of Heimify
Highly recommend for reliable, expert designs! Li & team consistently meets deadlines and maintains utmost professionalism in every project. She truly knows what she’s doing.
Alexis Papageorgiou
@papa_gorgeous
Before, our site didn't look professional and had a high bounce rate. Since the redesign we finally started getting Leads via our website. Thank you!
Janu Lingeswaran
Founder of Feather Flow
Studio Salt elevated our brand with a sophisticated new logo and refined newsletter design. Their eye for detail and collaborative approach made the process seamless, delivering outstanding results that transformed our publication's visual identity.
Marketing Brief
@mktbriefing
Studio Salt designer is incredibly talented and creative. I hired them to design the landing page and they delivered outstanding results! They were going above and beyond my expectations. I highly recommend her to anyone in need of design work.
Aditya Saxena
Founder of pmfm.ai
I thoroughly enjoyed working with your team, and will look for what to work together again in the future!
Sanket Patel
Founder of Ingredicheck
Amazing work! I'm working to implement your design...your design is much more clear than where I started!
Michael Breazeale
Founder of Spark Cashflow
Working with Studio Salt has been a pleasure, they are fast and efficient! Li consistently stays ahead of industry trends and provides insightful guidance that elevates the final product.
Zane Greuning
@zanevangreuning
Li and Studio Salt made an awesome design for my landing page and completly overhauled my onboarding. It really drove conversions and kickstarted PhotoQuest! I'm really excited to continue to work with Li and her team.
Thomas Schuehly
@tschuehly
Oh my god! This is so great. I think my eyes just had a micro orgasm. That would be a cool marketing slogan for you :D
Pete
Founder of the SEO Wizard
This is super cool, and super professional. I think you have nailed the brief, in terms of similar to VC sites.
Laurie Owen
@imlaurieowen
Next case study
Let’s work together!